Today's revenue
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Total ad spend
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Blended ACOS
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Needs action
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Campaigns needing action
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| Campaign | Portfolio | Budget left | Impressions | Clicks | CTR | Conversions | Revenue | Spend | ACOS | Status | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
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| Campaign | Portfolio / Agent | Type | Daily budget | Budget left | Impressions | Clicks | CTR | Conversions | Revenue | Spend | ACOS | Status | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Scale opportunities
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Campaigns to grow
Reduce budget
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High ACOS campaigns
Pause candidates
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No activity or revenue
Analysing your campaigns...
Search terms analysed
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Last 7 days
Wasted spend found
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Zero conversion terms
New keyword opps
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Converting search terms
Est. weekly impact
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If all actioned
Keyword Intelligence
Checking report status...
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📊
Daily campaign history
Select a date above to review that day's campaign performance.
Use this for your morning team discussions — see exactly what happened the day before.
Use this for your morning team discussions — see exactly what happened the day before.
No activity — 3+ days
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Zero impressions · Check targeting
Spend, no revenue — 7+ days
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Wasting budget · Consider pausing
⚠ No activity for 3+ consecutive days
These campaigns have had zero impressions for 3 or more days in a row. They are not showing ads at all — likely due to bids too low to compete, exhausted targeting, or accidentally paused. Review and either increase bids, fix targeting, or pause and replace with new campaigns.
| Campaign | Portfolio | Type | Days no activity | Total spend (period) | Daily budget | Reason | Action |
|---|---|---|---|---|---|---|---|
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Campaign Tasks
Daily tasks at 8am · Auto-archived after 3 working days · 7-day scaling window available from Escalation
Due
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Awaiting action
In Progress
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Being worked on
Escalated
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Day 3+ urgent
Scaling
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7-day window
Completed today
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Resolved
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Total events
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Est. missed revenue
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From budget exhaustion
Avg response time
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Time to resolve
Budget exhaustion log
Full incident history — ran out at, resolved at, gap, action taken
| Date | Campaign | Portfolio | Agent | Budget | Ran out at | ACOS | Est. missed | Resolved at | Gap | Added | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Agent Performance
AI analysis of the last 30 days — tasks completed, abandoned, patterns, repeat offenders
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Alert thresholds
ACOS critical (%)
Trigger Google Chat alert
ACOS warning (%)
Show warning badge
Budget low (%)
Alert when % remaining
Poll interval (min)
How often to sync
Notifications
Google Chat alerts
Out of budget + high ACOS
Include portfolio name
Show in every alert
Include agent name
From portfolio
Max alerts per sync
Prevent flooding
Auto-actions
Auto-pause at ACOS > 50%
No approval needed
Auto-add budget (ACOS < 15%)
When out of budget
Max auto-add per event (£)
Hard cap
AI analysis
Keyword gap analysis
Weekly via Claude AI
Scale recommendations
When ACOS stable 7+ days
Negative keyword suggestions
Zero-conversion terms