Today's Ads revenue
—
Today's ad spend
—
Today's blended ACOS
—
Needs action
—
Wasted today
—
Spend with no revenue
Campaigns needing action
Loading...
| Campaign | Portfolio | Budget left | Impressions | Clicks | CTR | Conversions | Revenue | Spend | ACOS | Status | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
Loading campaigns... | |||||||||||
| Campaign | Portfolio / Agent | Type | Daily budget | Budget left | Impressions | Clicks | CTR | Conv | Revenue | Spend | ACOS | TACOS | Cost/conv | Status | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Loading... | |||||||||||||||
Needs action
—
Out of budget · losing money · no sales
Watch
—
Budget-capped or idle
Grow
—
Profitable — room to grow
Wasted today
—
No sales
Margin leak (7d)
—
Over 12% breakeven
Loading Action Centre…
Scale opportunities
—
Campaigns to grow
Reduce budget
—
High ACOS campaigns
Pause candidates
—
No activity or revenue
Analysing your campaigns...
Search terms analysed
—
Last 7 days
Wasted spend found
—
Clicks, zero sales
New keyword opps
—
Untapped + competitor terms
Recoverable / week
—
Wasted spend if negated
Loading keyword analysis...
Hour-of-day performance · Amazon Sponsored Products
—
Loading hourly data…
📊
Daily campaign history
Select a date above to review that day's campaign performance.
Use this for your morning team discussions — see exactly what happened the day before.
Use this for your morning team discussions — see exactly what happened the day before.
No activity — 3+ days
—
Zero impressions · Check targeting
Spend, no revenue — 7+ days
—
Wasting budget · Consider pausing
⚠ No activity for 3+ consecutive days
These campaigns have had zero impressions for 3 or more days in a row. They are not showing ads at all — likely due to bids too low to compete, exhausted targeting, or accidentally paused. Review and either increase bids, fix targeting, or pause and replace with new campaigns.
| Campaign | Portfolio | Type | Days no activity | Total spend (period) | Daily budget | Reason | Action |
|---|---|---|---|---|---|---|---|
Loading... | |||||||
Amazon Products
Catalogue from SP-API · Sales for last 7 days · Ad coverage tracking
Amazon sales — last 7 days
Loading sales...
Tasks
Daily tasks at 8am · Auto-archived after 3 working days · 7-day scaling window available from Escalation
Due
—
Awaiting action
In Progress
—
Being worked on
Escalated
—
Day 3+ urgent
Scaling
—
7-day window
Completed today
—
Resolved
Loading tasks...
Total events
—
Est. missed revenue
—
From budget exhaustion
Avg response time
—
Time to resolve
Budget exhaustion log
Full incident history — ran out at, resolved at, gap, action taken
| Date | Campaign | Portfolio | Agent | Budget | Ran out at | ACOS | Est. missed | Resolved at | Gap | Added | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
No events yet. Events appear when campaigns run out of budget. | |||||||||||
Agent Performance
AI analysis of the last 30 days — tasks completed, abandoned, patterns, repeat offenders
Loading agent performance...
Loading activity...
👤 My Profile
Loading...
Change Password
👥 Team Members
Add New User
Alert thresholds
ACOS critical (%)
Trigger Google Chat alert
ACOS warning (%)
Show warning badge
Budget low (%)
Alert when % remaining
Poll interval (min)
How often to sync
Notifications
Google Chat alerts
Out of budget + high ACOS
Include portfolio name
Show in every alert
Include agent name
From portfolio
Max alerts per sync
Prevent flooding
Auto-actions
Auto-pause at ACOS > 50%
No approval needed
Auto-add budget
Top up a campaign that runs out, if it is earning
Dry run
Evaluate and log, change nothing at Amazon
Qualify at ACOS up to (%)
7-day ACOS, at or below
Minimum orders (7 days)
Proof it actually sells
Top-up (% of original budget)
Of the agent's own daily budget, not today's
Per-campaign daily cap (%)
100 = never more than doubles in a day
Account daily cap (£)
Across every campaign, per day
Act at budget remaining (%)
0 = only when fully out
Exclude portfolios
Comma separated
Only these portfolios
Blank = all of them
Exclude campaigns
Exact names, comma separated
Only these campaigns
Blank = all of them
AI analysis
Keyword gap analysis
Weekly via Claude AI
Scale recommendations
When ACOS stable 7+ days
Negative keyword suggestions
Zero-conversion terms